Sustainable Business

Why Sustainable Business Is Such A Vital Consideration For Our Future

Sustainable business is one of the greatest challenges facing the human race at the present time, and is one we must rise to and win. Without it, the future of our planet and the lifestyle endured by future generations will not be pleasant. We owe it to our children to take the necessary steps to ensure that our economy grows in a way which is sustainable and can be maintained. The key to solving this puzzle is using systems of accounting which consider all of the factors involved in the operation of a business, and not just the bottom line of profit or loss.

Sustainable business needs to measure the social, environmental and financial result of any given action. Only when all three factors are considered in unison can the correct choice be made as to whether or not the action will be of long term benefit to society. We are now seeing a growing awareness of these concepts, but we are also still seeing much needed change being blocked by vested interests looking to profit from actions which are actually contrary to the long term interest of everyone in society.

There is no question that we need economic growth. If growth stagnates, huge social problems occur as a result. No-one with any sense is advocating the cessation of economic growth as a solution to the world's problems. What is needed is an integration of the economic factor with the other major factors which influence a society's quality of life. It can happen. In isolated communities and situations, it is already happening. It needs to happen on a worldwide basis. A business world using sustainable growth models can help to create a world which will improve on an ongoing basis.

Sustainable companies have a huge part to play, and need to be supported by society as a whole. The problem, of course, is that economic incentives often mitigate against this. How many people would like to eat a diet of organic food, for example, but feel that they cannot afford to do so? Chemically grown food is cheaper, so people buy it and support the industry which is involving society in a huge long term expense. Without intervention to correct this market anomaly, the incentives for the man in the street will never change, and no progress will be made.

Sustainable business needs to create an equal amount of resource to that which it uses. Energy needs to be generated in a way which is sustainable into the long term future. This is a problem which needs to be tackled urgently, as the renewable technologies need to reach maturity before the world runs out of fossil fuel. The good news is that we are now seeing serious money and time being invested in the development of these renewable technologies. We are gradually realising that there can no longer be sustainable economic growth without sustainable business.

 

 

 

 

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