Why Sustainable Marketing Has Become Big Business
Sustainable marketing has justifiably become big business. As the awareness of environmental issues grows, so does the market of people looking to buy products which cause as little damage to the environment as possible. Although it has always been considered that commerce and the environment are forces pulling in different direction, that is not always the case. As the numbers of environmentally aware people increase, so the commercial world be looking to satisfy their needs, both as a way of making profit and a way of boosting their own image.
There are many products which can be sold with a view to helping people preserve the environment. Probably the most obvious of these are the energy saving light bulbs which typically run on a fifth of the electricity used by a conventional incandescent light bulb. In this case, the relationship between economic sense and the need to preserve the environment is a complementary one. Even if somebody does not have any great sense of responsibility when it comes to the environment, they can still be sold on the idea of saving money.
Alongside these devices are the ones which operate without the use of batteries. Batteries are never popular with environmentalists, as they require advanced disposal to avoid them contaminating land. It is possible to get small devices which actually run from solar power, such as small calculators. These can certainly be marketed using the environmental angle. Trevor Baylis achieved fame by inventing the clockwork radio, and his invention has now been developed to such a degree that even modern electronic items such as mp3 players can run from clockwork power.
It is also easy to use sustainable marketing to sell any food item which has been grown organically. Here, the numbers will work out differently. Whereas the light bulb should appeal to anyone wanting to save money as well as those wishing to save the environment, with organic food the forces definitely pull in opposite directions. There are many people who would like to eat organic food who simply cannot because it is too expensive. Unless action is taken at government level to address this problem, it will probably never change.
There is no doubt that the future of sustainable marketing can only get brighter, as awareness of environmental issues continues to grow. There is no way these considerations are going to affect the poorer members of society, who will always be forced to choose on price alone, but there are many other people who are basing their entire purchasing choices on what is least damaging to the environment. What was once unusual has become considerably less so, and you can expect that trend to continue. The business people have discovered a unique niche market of people who genuinely care about their subject, and are prepared to spend money to back up their principles. There is no prospect of interest dying out in sustainable marketing.
| Pythagoras Solar Turns Organic Valley Headquarters' into Energy Generating Asset SAN MATEO, Calif., Jan. 24, 2012 /PRNewswire/ -- Pythagoras Solar, provider of the industry's first solar window to simultaneously deliver energy efficiency, high power density and optimized daylighting, ... | ||
Neste Oil ranked the world's 19th most sustainable company in the Global 100 list ESPOO, FINLAND-- -For the sixth consecutive year, Neste Oil has been selected for inclusionin theGlobal 100 list of the world's most sustainable companies. This year thecompanyreached the 19th place on ... | ||
Perry Yeatman: "Sustainable Consumption" Is Not an Oxymoron. It's Not Optional, Either What are we willing to do to make a difference? 7 billion people can do a lot. I think we just need the right incentives and systems to make doing the "right" thing easier and more affordable... | ||
The (Un)usual Suspect: Why Organic Spices Aren't Always Safe Salmonella contamination in organic celery seed caused headaches EUR” and an FDA recall EUR” for one entrepreneur. Her tale is a reminder that organic certification doesn't measure food safety; it's only about how a food was grown... | ||
Timberland Eco-labels Go Beyond Green Info - Triple Pundit
| ||
"Sustainable Consumption" Is Not an Oxymoron. It's Not Optional, Either - Huffington Post (blog)
| ||
LED Lighting Company Elemental LED Partners with United States Green Building . - PR Web (press release)
| ||
SofasAndSectionals.com Offers New Products from Broyhill Furniture - Pampering . - PR Web (press release)
| ||
Going green drive going strong - eco-business.com
| ||
Pioneer Millworks Expands East Coast Team - DigitalJournal.com (press release)
| ||
Ciralight SunTrackersTM Receive Prestigious Green Mark Certification - PR Web (press release)
| ||
Creating Sustainable Cost Management Through Outsourcing LONDON, January 24, 2012 /PRNewswire/ --In September 2010, Financial Director magazine stated: "Waxing lyrical on building an economic recovery is all very well, but there is a growing belief that ... | ||
Organic farming EUR” a growing trend Organic produce is no longer just for Birkenstock-donning, flannel shirt-wearing, long-haired hippies from San Francisco. That stereotype is long gone. What isnt gone EUR” and doesnt appear to be going away any time soon EUR” is a burgeoning... | ||
World organic food sales shine, but dairy in doldrums The overall global market for organic food and drink is in good shape but dairy sales in the sector fell during the recession, due to high 2008 milk prices in particular, according to Euromonitor International... | ||
Sealed Air and Ecovative Team up to Accelerate Commercialization of New . - MarketWatch (press release)
| ||
Sustainability in Retail: Not an Oxymoron - Triple Pundit
| ||
Organic Crop Insurance Cost Spoils Growth of $27 Billion Market Consumer demand for organic foods has helped Uncle Matts Organic Inc. grow from 5 acres of oranges in 1999 to become Floridas biggest organic-citrus producer. Further expansion is being hampered by the federal crop insurance program designed to help farmers, says the companys founder, Matt McLean... | ||
Soon, biofuel made from whiskey to power cars - Mid-Day
| ||
Technorati Tags: Organic Green, Environment Friendly, Sustainable Marketing




